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Usefulness of Certificate Programs

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Hey,

So I graduated from university with a journalism & communications degree a little over two years ago, and have been working ever since in the social media/community relation field, but have wanting to learn more specifically/directly about PR. Because of this, I have been looking into certification programs such as uoft's publicity and public relations certificate.

I'm concerned about the credibility of certification programs though. Will future employers even care if I get this certification? Are "non-professional" certifications even worth it, or am I just better off getting practical experience on my own somehow (volunteer/online learning)? If they are useful, what are some of the better schools to look at for evening courses aside from uoft?

Thanks!

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